🧑‍🔬 How To Make Your Ads Shine With Rhyme

Brand: Masterclass (for their AI language learning app)

Psychology Concept: Rhyme-as-Reason Effect

Days Running: Unsure! Couldn’t find in their Facebook Ad Library (lmk if you can?)

🧪 The Rhyme-as-Reason Effect

The Rhyme-as-Reason Effect is a cognitive bias that explains how people are more likely to believe and remember statements that contain a rhyme, compared to statements that don’t.

If you want to dive deeper into rhyming specifically in ad campaigns, I thought this study was an interesting one showing how “rhymes were rated as more likeable, more original, easier to remember, more suitable for campaigns, more persuasive and more trustworthy” in an experiment.

🤳 How Masterclass Uses The Rhyme-as-Reason Effect

This one’s pretty obvious: they rhyme the word “speak” with “streak.” They also subtly throw shade at one of their bigger competitors, Duolingo, who emphasize their daily streak feature in their app.

🧠 How You Can Use The Rhyme-as-Reason Effect

Let’s make this short and sweet: try out some ads where the main copy rhymes.

Don’t just try it once and call it quits: try different angles and messaging.

If you’re struggling to think of something, ChatGPT is your new best friend.

Here’s a prompt for you to use - just fill in the brackets with your brand information:

I'm creating an ad for [brand] and need help with ad copy.

[explain brand in one sentence]

The pain points it solves are:
[list customer pain points]

It's main unique selling propositions (USPs) compared to the competition are:
[list USPs in bullet points]

Can you please help in creating a rhyming copy for an ad? It should be no more than 10 words maximum (can be less). It should be short, punchy, and memorable. The goal is to evoke curiosity and get someone to click on the ad, while keeping it very memorable and relating to their pain points.

A good example is "Focus on how you speak, not your streak" - which is an ad for Amii, a language learning app. It is short, memorable, and focuses on it's USP compared to it's main competitor, Duolingo (which emphasizes keeping your "streak" in its app).

Can you please provide me with 10 examples?

After using this prompt, you should have at least 2-3 options you like and are ready to use or can ask ChatGPT to tweak them from there!