🧑‍🔬 How To Use New Years To Boost Sales

Brand: Dose

Psychology Concept: The Fresh Start Effect

Days Running: 59 Days
(This gives an indication of how it’s performing)

🧪 The Fresh Start Effect

The Fresh Start Effect is a psychological tendency where people are more motivated to take action and set new goals during times that feel like a new beginning—such as the start of a new year, a birthday, or a new season.

These moments give people a sense of renewal and an opportunity to make positive changes.

🤳 How Dose Uses The Fresh Start Effect

Dose leverages the Fresh Start Effect by positioning its product as the perfect solution for a healthier lifestyle in the new year.

The ad’s headline, "Take Control of Your Liver Health in 2024," empowers people to take action and ties into the motivation people naturally feel around this time of year to reset habits and focus on well-being.

The tagline, "New Year, New You," reinforces this idea of transformation and positions the product as the ideal way to kick off healthier habits.

🧠 How You Can Use The Fresh Start Effect

The key to the Fresh Start Effect is to simply align your messaging with moments when people feel inspired to reset and improve their lives.

Right now is the best time of year to take advantage of the Fresh Start Effect!

Here’s how you can use it in your own ads:

• Target Life Transitions: Position your product as the go-to solution for major life changes—moving to a new home, starting a new job, or becoming a parent.

• Inspire Positive Change: Use phrases like "Start fresh," "Reset your habits," and "Transform your life" to resonate with your audience’s desire for improvement.

• Emphasize Transformation: Showcase how your product can help people become the best version of themselves—whether that’s healthier, more organized, or more confident.

Here are some more examples:

The Fresh Start Effect taps into people’s natural inclination to view beginnings as opportunities for growth. Take advantage and align your messaging with these moments to inspire action and boost sales.