🧑‍🔬 How To Make Your Ad Engaging

Brand: MasterClass

Psychology Concept: The Generation Effect

Days Running: 102 Days
(This gives an indication of how it’s performing)

🧪 The Generation Effect

The Generation Effect is a cognitive bias where individuals better remember information they've actively generated themselves rather than passively received.

🤳 How MasterClass Uses The Generation Effect

MasterClass uses the Generation Effect by highlighting an open-ended list of potential goals for the new year, allowing viewers to mentally fill in the blank. This requires more engagement from the viewer and boosts the chances that the viewer will remember the ad and feel more personally connected to it.

🧠 How You Can Use The Generation Effect

The key to using the Generation Effect in your ads is to get your customer to engage with your ad in some way. Here are some strategies:

• Ask Open-Ended Questions: Rather than telling your audience what they need, ask them a question that makes them think about their own desires or needs.

• Let Them Fill in the Blanks: Create scenarios where users complete the thought themselves.

• Interactive Content: Use polls, quizzes, or surveys that ask viewers to participate and reflect on their personal experiences or goals.

Here are some other examples:

By implementing the Generation Effect, you make your ad more memorable and create a deeper connection between your audience and your product.