🧑‍🔬 How To Make Your Ad More Appealing

Brand: Motion

Psychology Concept: Automation Bias

Days Running: 220 Days
(This gives an indication of how it’s performing)

🧪 Automation Bias

Automation Bias is the tendency to favour automated decisions and processes over manual ones, often trusting them as more accurate, efficient, or reliable.

For example, if your phone autocorrects you assume it’s right even though it may not always be.

This bias leads people to rely on technology-driven solutions to reduce their own cognitive effort and minimize potential errors.

And it explains the whole AI craze right now - people love doing less and relying on technology more.

🤳 How Motion Uses The Automation Bias

By positioning their app as a tool that automatically prioritizes tasks, Motion taps into the Automation Bias—our tendency to trust automated processes over manual ones.

In fact if you check out Motion’s homepage of their website, the word AI is used 24 times!

🧠 How You Can Use The Automation Bias

The key to leveraging Automation Bias in your ads is to emphasize how your product or service removes the need for manual effort.

Now of course, not every product can use this bias. But if you can with your product, here are some ideas on how to do it:

• Highlight Automated Features: Make it clear that your product handles complex tasks for the user. For example, “Automatically finds the best deals so you don’t have to” or “Let us organize your photos with one click.”

• Showcase Time and Effort Saved: Use concrete numbers or relatable benefits, like “Saves you 5 hours a week” or “Takes the guesswork out of meal planning.” By quantifying the relief from effort, you reinforce the convenience of automation.

• Use Trusted Comparisons: Like Motion’s Tesla analogy, compare your product’s automation to a well-known system. For example, “Think of us as like Netflix but for [your product’s benefit].” This frames automation as intelligent and familiar.

• Create a Feeling of Freedom: Reinforce that automation frees up users to focus on what matters to them, like “Spend less time managing and more time creating.” Highlight the lifestyle benefits that come from removing tedious tasks.

By using Automation Bias effectively, you make your product appear intelligent, trustworthy, and easy to rely on—perfect for those seeking effortless solutions to everyday problems.