🧑‍🔬 How To Increase The Value Of Your Product

Brand: StoryBrand

Psychology Concept: Labor Illusion

Days Running: 479 Days
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🧪 The Labor Illusion

Labor Illusion is the phenomenon where customers perceive a product or service as more valuable when they believe significant effort or expertise has gone into its creation.

🤳 How StoryBrand Uses The Labor Illusion

When Donald Miller introduces StoryBrand, he begins by highlighting, “I spent about 10 years researching story and how it works to compel a human mind as it relates to business.”

This statement immediately communicates the effort and expertise (10 years) that went into developing the StoryBrand framework.

By emphasizing the years of research, StoryBrand uses the Labor Illusion to enhance the perceived value of its offering. Customers feel they are getting something incredibly refined and valuable; something that took years of research and experience.

🧠 How You Can Use The Labor Illusion

The key to using Labor Illusion is to showcase the effort and expertise behind your product or service.

Here’s how to apply this in your own marketing:

• Highlight Research and Development: Share how much time, effort, or expertise went into creating your product. For example, “Our team spent five years perfecting this formula to ensure it delivers real results.”

• Communicate Complexity Simplified: Frame your offering as a simplified version of a complex topic or saving the customer time. For instance, “We analyzed over 1,000 data points to bring you these three actionable insights.”

• Include Behind-the-Scenes Stories: Show your process in your ads. Check out this article to learn about the psychology (and importance) of ads that show the behind-the-scenes of your business.

• Use Numbers or Timeframes: Numbers help quantify the effort behind your product or service. Check out this article to learn about the psychology (and importance) of using numbers in your ads.

By weaving Labor Illusion into your messaging, you not only enhance the perceived value of your offering but also build trust and appreciation from your customers, making them more likely to engage and convert.