🧑‍🔬 How to Hook New Customers

🧠 How You Can Use The Commitment & Consistency Bias

The key to using the Commitment & Consistency bias in your marketing is to start with a small, enticing offer that encourages customers to make an initial commitment.

Here’s how you can use this bias:

1. Free Trials or Samples: Offer a limited-time free trial or sample of your product. Once customers use it and see the benefits, they’ll be more inclined to purchase.

2. Introductory Discounts: Provide a significant discount on the first purchase. For example, an online course platform could offer the first month at a heavily reduced rate. As users get into the habit of using the platform, they are more likely to continue at the regular price.

3. Membership Perks: Introduce a loyalty program where customers get small, regular rewards for their purchases. This encourages them to keep coming back to earn more rewards.

4. Subscription Models: Offer the first month of a subscription service at a lower price. Whether it’s a subscription box, a streaming service, or a software tool, once users start relying on the service, they’re more likely to continue their subscription.

5. Onboarding Experiences: Create an onboarding process that gradually increases the user’s commitment. For example, a fitness app could start with a free personalized workout plan. As users follow the plan and see results, they’re more likely to purchase a full membership.

The Commitment & Consistency bias works because once people commit to something, they are psychologically driven to act consistently with that commitment. This consistency creates routine and habits.