🧑‍🔬 How To Get 68.09%+ Of You To Open This Email?

Brand: Versed

Psychology Concept: Precision Effect

Days Running: 342 Days
(This gives an indication of how it’s performing)

🧪 The Precision Effect

The Precision Effect is a cognitive bias where people tend to trust specific numbers over vague statements.

When brands use exact figures, it implies credibility, research, and reliability, making consumers feel more confident in the brand’s claims.

🤳 How Versed The Precision Effect

In Versed’s ad, they use “93% saw visible results” rather than a general statement like “most people saw results.”

This level of precision not only grabs attention but also reassures viewers that the claim is backed by data, even if they don’t see the research itself.

🧠 How You Can Use The Precision Effect

The key to the Precision Effect is using specific data points to create trust and increase credibility.

And don’t worry, you need to conduct some study with your customers to get these numbers.

Let me show you some other examples:

Showcase a specific stat about your product:

Find outside research related to your product:

Compare your product to the competition:

Highlight Customer Satisfaction Rates:

They key to the Precision Effect is to use exact figures.

This add a layer of credibility.

And by incorporating the Precision Effect in your marketing, you can increase consumer trust, make your claims more compelling, and ultimately drive higher engagement with your brand.